Brand assets and usage

Naming

• Write SPKTRM in capital Latin letters, in English and Arabic text alike.
• Call the points SPX. They are points only, with no cash value.
• The line The mall is the arena. (المجمّع هو الساحة.) is SPKTRM's tagline.

Claims

• Do not describe SPKTRM as a partner, sponsor or endorser of your mall or store — or yourself as one of SPKTRM's — until an agreement says so.
• Do not describe SPX as money, cash value or a payment method.
• SPKTRM Approved on spktrm.net does not mean that live gameplay or redeemable offers are available at that mall.

Assets

There is no public brand kit yet. To use the SPKTRM logo or artwork, email team@spktrm.net with where and how you plan to use it.