Campaigns
A campaign groups offers, content and notifications behind one objective, budget and audience. Campaigns are company-wide.
Required role: store owner or marketing to create, edit and start campaigns. Campaigns must be included in your plan.
Create a campaign
- Press New campaign, or start from a template (a template fills a name and objective, not dates).
- Set the objective, branches, dates, budget or a redemption cap, and the audience.
- Add offers. An offer that ends before the campaign shows a date warning.
- Save.
The campaign card shows usage per offer with a total, and its dependencies with links. Start stays unavailable while anything is blocked. Editing dates and limits is recorded in the audit log field by field.
When a campaign reaches its budget or redemption cap, its offers show Campaign limit reached at the till.
Audiences
- Open Campaigns → Audience segments → New segment.
- Add conditions — for example Redeemed here in the last 60 days and Prefers Arabic.
- Watch the count, a sample, and who was left out (opted out, no consent for the channel, open dispute) update live.
- Choose Frozen snapshot or to evaluate the audience when it is sent.
- Save.
A segment with no conditions cannot be saved — an audience is never "everyone". If a condition matches nobody, the preview names it.